Is the King (of beers) no longer the king?
Anecdotally, many of the New Zealanders I talk to think that a) all American beer is appallingly bad, and that b) this is all that Americans drink. In fact, the US has been leading the micro- and craft- brewing revolution for some years now, and a new survey shows that American beer drinking tastes are changing. Budweiser, the so-called King of Beers, a product of US brewing giant Anheuser Busch, appears to have been deposed by Colorado based Blue Moon Brewing Company. I am sure someone will tell me that far more Budweiser/Millers/Coors is produced than beer from Blue Moon, but hey maybe American’s are just using it to pre-cook bratwursts before grilling like I used to do.
I was a little concerned that this study might be self-selected, or industry motivated, but the information provided gives some reassurance: “Data on behalf Blowfish for Hangovers by a third party, private research firm based on a study of 5,249 Americans who drink alcohol and are over the age of 21. Margin of error for this study is 1.35% at a 95% confidence interval. Additional data on alcoholic beverage sales collected directly by the Alcoholic Epidemiolic Data System (AEDS) from States or provided by beverage industry sources.”