October 4, 2013
Dove advert takes a dive …
From today’s New Zealand Herald:
Beauty giant Dove has been forced to take an advertisement for its shampoo off television screens after it was deemed misleading to viewers.
The commercial for Dove Hair Care, which claimed 90 per cent of Kiwi women recommend its products, received a number of complaints from viewers who said it was “clearly misleading”.
The people “polled” had been sent free samples. Had I been one of them I would have made nice noises too.
Read the full story here.
Atakohu Middleton is an Auckland journalist with a keen interest in the way the media uses/abuses data. She happens to be married to a statistician. See all posts by Atakohu Middleton »
This did make me chuckle. Then I was wondering about what happens to the Dove billboard with the identical claim (and same 4 models with different hair colours) which greets me on the street? Is that going to be covered by the ASA decision? If it is misleading in one context is it misleading in the other? I have noted that there is a line at the bottom in a teeny tiny size. I’ve never been close enough to be able to read it. I guess I can guess what it says now…
11 years ago