January 13, 2013
Fascinating research into the placebo effect
Harvard Magazine has an article on Ted Kaptchuk’s research into how (not if) the placebo effect works. From a new clinical trial, his team has found that the methods of placebo administration are as important as the administration itself:
“It’s valuable insight for any caregiver: patients’ perceptions matter, and the ways physicians frame perceptions can have significant effects on their patients’ health.”